Center of Effort Estate

Center of Effort
2199 Corbett Canyon Road
Arroyo Grande, CA 93420


The Center of Effort estate lies in the western foothills of the Edna Valley. Here the growing conditions are shaped by a rare confluence of lean sandy soils, reliable maritime breezes, and nuanced exposures. Owners Bill and Cheryl Swanson acquired the vineyard and winery, with roots spanning three decades, precisely because of its potential to produce profound Chardonnay and Pinot Noir.

The wine production team is led by veteran winemaker, Nathan Carlson. His winemaking philosophy is to honor terroir, the natural character of the fruit, while bringing an added dimension of artistry to the wine.  At Center of Effort, we embrace the detailed, labor-intensive methods that are required to produce the finest wines. Even then, only a handful of lots from each vintage are ultimately deemed worthy for designation under the “Center of Effort” label.